
Nostalgic 90’s women’s denim brand MISS SIXTY just dropped what’s already one of the best campaigns of 2025. As Hypebae reports, the new Spring/Summer 2025 collection calls upon supermodel Bella Hadid for a playful, Y2K-inspired shoot that transports us to a retro supermarket. It all taps into the brand’s vintage charm while embodying “effortless Italian ease.”
Spotlighting the new SS25 collection, Hadid sports pieces like the Lip Print T-shirt, Rhinestone Flared Jeans and Studded Leather Belt. One of the collection’s standouts is undoubtedly the Motorcycle Bag, a vintage-inspired silhouette crafted from cattle leather and complete with a multi-pocket design.
Honing into the brand’s true vintage heritage (it was founded in 1991, after all) the collection features a wide range of nostalgic staples, from flared jeans and buckle belts to fitted silhouettes and denim heels, each perfectly blended with Hadid’s Western-inspired flair. Perhaps Hadid was rarin’ to show off her chops in an homage to her multimillionaire cowboy boyfriend, Adan Banuelos.
Check out the soon-to-be-iconic campaign by heading to MISS SIXTY’s website for a closer look at the SS25 collection.
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Photo Credit: Andrea Raffin / Shutterstock.com