Inside Story

Bella Hadid Brings MISS SIXTY Back for Summer 2025 Bella Hadid Brings MISS SIXTY Back for Summer 2025

Nostalgic 90’s women’s denim brand MISS SIXTY just dropped what’s already one of the best campaigns of 2025. As Hypebae reports, the new Spring/Summer 2025 collection calls upon supermodel Bella Hadid for a playful, Y2K-inspired shoot that transports us to a retro supermarket. It all taps into the brand’s vintage charm while embodying “effortless Italian ease.”

Spotlighting the new SS25 collection, Hadid sports pieces like the Lip Print T-shirt, Rhinestone Flared Jeans and Studded Leather Belt. One of the collection’s standouts is undoubtedly the Motorcycle Bag, a vintage-inspired silhouette crafted from cattle leather and complete with a multi-pocket design.

Honing into the brand’s true vintage heritage (it was founded in 1991, after all) the collection features a wide range of nostalgic staples, from flared jeans and buckle belts to fitted silhouettes and denim heels, each perfectly blended with Hadid’s Western-inspired flair. Perhaps Hadid was rarin’ to show off her chops in an homage to her multimillionaire cowboy boyfriend, Adan Banuelos.

Check out the soon-to-be-iconic campaign by heading to MISS SIXTY’s website for a closer look at the SS25 collection.


Photo Credit: Andrea Raffin / Shutterstock.com